Glowcation

Branding a "plant-powered" platform that uses local inside knowledge to help users discover the healthiest cafés on the planet. They needed a high-end, fashion inspired brand to help launch their editorial content site. The ‘G’ and map pin icon were then combined to create the distinctive logo mark. The confident, progressive and fashionable GT Walsheim font formed a perfect basis for the custom developed logo type. Small tweaks helped bring it to live. The ‘G’ naturally formed a refresh symbol, with the ‘O’ becoming a map pin.