The app concept is simple, your potential match is covered with a jigsaw puzzle – chat more to uncover your lover.
We worked with the Jigsaw team to refine their brand strategy and reposition the brand for a more mature market in preparation for their expansion to America. Their old design was fun, but was a little lacking in sophistication. We helped them tighten their logo-mark and puzzle icon, produced paid and organic advertising, as well as creating both a pitch deck and brand guidelines to help the company grow.
The nature of the puzzle allowed us to create a chameleon colour palette that could adapt to the personality of each individual within social content.
All of the app UI icons were reworked to sit consistently with the new font.
"To cut a long story short, I’d recommend Farside for any brand project. We were in need of refresh before launching in the U.S. Farside were a humongous piece in our puzzle towards modernising Jigsaw’s brand identity. The entire team is hugely confident in the outcome as a result, and relieved we chose the right studio for such an important project."
Founder of Jigsaw