What is a Brand Audit?
A brand audit is a comprehensive review of a company's branding strategies, messaging, visual identity, and marketing materials to identify inconsistencies and areas for improvement. It involves analysing the company's existing content and identifying gaps in its branding, and then creating a business map to align the brand with its intended audience. The result of a brand audit is a set of guidelines that provides clarity and consistency on how the brand should be presented across all touchpoints.
Brand audits are usually completed as a foundation for a brand refresh or complete rebrand, however the can also be completed on their own as a way of bringing alignment to brand assets.
Brand Audit Process by Farside Studio
Initial Consultation
We start with an in-depth discussion to understand your brand's vision, mission, and objectives.
SWOT Market Analysis
Analyse the strengths, weaknesses, opportunities and threats within the existing customer journey and brand. We examine your industry landscape, competitors, and market trends to identify opportunities and threats.
Internal Review
We assess your brand’s current assets, including logo, messaging, and marketing materials, to gauge consistency and effectiveness.
Customer Insights
Gathering feedback from your target audience, we evaluate brand perception and customer loyalty. We'll then create a business/customer journey map through our findings.
Performance Metrics
We analyse your brand’s performance across various channels, including social media, website traffic, and sales data.
Report and Recommendations
Our findings are compiled into a detailed report, offering strategic recommendations to enhance brand positioning and drive growth.
Benefits of Conducting a Brand Audit with Farside Studio
Comprehensive Insight
We can assess your current strengths, weaknesses, and market positioning, offering a clearer picture of where your brand stands.
Improved Consistency
The audit identifies inconsistencies across various brand touchpoints, enabling us to recommend strategies for a more cohesive and uniform brand presentation.
Enhanced Market Positioning
By analysing market trends and competitors, we can help you refine your market positioning, ensuring your brand stands out and appeals to your target audience effectively.
Strengthened Brand Identity
The audit evaluates your visual and verbal identity, providing insights into how these elements can be enhanced to better reflect your brand’s values and mission.
Enhanced Customer Perception
Understanding how your brand is perceived by customers allows you to address any negative perceptions and build a stronger, more positive relationship with your audience.
Employee Alignment
The audit includes internal perception analysis, which helps align employees with the brand’s vision and values, fostering a more cohesive and motivated team.
Strategic Clarity
The audit clarifies strategic priorities, highlighting areas that need immediate attention and those with growth potential, ensuring focused and effective brand development efforts.
Competitive Advantage
By identifying opportunities and gaps in the market, we can help you gain a competitive edge, positioning your brand for greater success.
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We've learned a thing or two: Over the last 10 years, we've created brand, digital and motion design for some of the world's top businesses - from Google to Converse, Gymshark to Paramount. We have the expertise to tackle even the most complex branding projects - our team of experts stays updated on current design trends and best practices to deliver cutting-edge branding solutions which align with your business strategy.
You are the expert: We’re not here to tell you what to do. We take a holistic approach to helping you build a memorable brand identity, considering every aspect of your business during the design process and working collaboratively with you to understand your goals, challenges, company values and more. We take time to truly listen and ask the right questions - to help you uncover what you already know but can't quite say.
A safe pair of hands: Our team works closely with you every step of the way, from initial concept development to final delivery. If needed, we can continue to support you to ensure your brand is applied correctly and is continuously developed to aid in business growth.